The benefits of business excellence are immense. But it’s your call not to proceed if you believe OK is good enough. Excellence is not compulsory.

Professor Jim Collins famously said: “Good is the enemy of Great”.

In a similar vein, CEOs all too often say: “If it ain’t broke, don’t fix it”. They’ll wait for a crisis to happen before attempting to fix things.

The real question that should be asked is: “How good would we become if we all committed to being the best we can possibly be?” Read More>